Custom logo may appear a really straight forward profession to the outsiders. They think that logo designers only work with a few fonts, colors and form factors. There’s little trouble, right? After all, they don’t design 10-20 webpages for just one website like the website designers! Unlike popular belief, logo designers face their particular share of troubles in their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here are a few major design issues that may be tough to handle, if you don’t take proper precaution.
Not enough software knowledge- An excellent designer should have enough knowledge to work with different design software. Generally, every designer has their own favorite software where he works regularly and feels most comfortable to use. But the issue arises once the client mentions particular software he wants the designer to use. He may ask the designer to design a logo on Adobe Illustrator and if the designer isn’t comfortable with Illustrator he then will miss the project. thiet ke logo To fulfill the client’s requirements, you need to be proficient in all the most popular design software. If you don’t have the knowledge and want to focus on any software, then make sure that your file is appropriate for the software that client likes.
Some clients are tough to handle- Some clients have their particular idea about how their logo should look. Then don’t just give the designer a basic idea by what he wants, rather he forces the designer to design the logo the way he wishes it to be. You may have no freedom to show your own creativity due to the strict rules the client will impose on you. To avoid such conditions, tell the client how you work in a style project and what the client’s responsibility is. Until you show him the limits, he can keep intruding in work and disturb the creative process.
Don’t create a communication gap- Some clients feel that because they have hired a specialist logo designer, he’s nothing to contribute in the project. Some designers also feel that initial brief from the client about the project is enough. They show the logo to the client once it’s completed. But, that’s not the perfect process of an effective design project. If the client is shy, you ought to take the responsibility to keep in touch with him at a typical basis. Ask him for feedback and make any changes he requests. This can make the client happy. He will realize that his work is progressing steadily. As an artist you may also have a definite idea what the client likes and dislikes. You can certainly do the mandatory changes at the sooner stage to really make the logo successful without facing any criticism.
Copyright issues- You’ll want seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some aspects of a popular logo. Whenever you create the identical logo, it’s certainly a crime. But when you unknowingly or unintentionally infringe a logo copyright, it’s an honest mistake, not stealing. However, due to the strict copyright laws and huge fines, you ought to always be careful about the weather you use within your design project. Before you decide on font, color and shape for the design, research on the internet to understand if any company has copyright to utilize them or not. If the fonts and shapes are freely available, you should use them in your logo design.