ENGLAND Newspapers Listing Bottom line Grow

The daily newspaper has been a source of information in our most of our lives for most years. However with the rise of the net as a source for news and information, this established institution seemed to be headed for extinction a few years ago. But, recently there has been resurgence in ad revenues that the UK’s top advertisers are directing towards display advertising. Consequently, newspapers are seeing resurgence as a viable marketing tool for most segments of the retail market. This reinvention of a market already considered to be mature has surprised many forecasters who did not anticipate the growth potential.

NMA tracks growth trend

Based on the Newspaper Marketing Agency (NMA) in June 2010, 16.4 percent of the most effective 100 advertisers display ad expenses were directed towards newspaper display advertising. pool result  This can be a sizable increase from 13.1 percent in 2003. The recent gains are simply due to the realization by many advertisers that newspapers still have a sizable audience. In accordance with NMA, 83% of adults in the UK read a newspaper on a regular basis this means over 30 million readers a week.

Newspapers make unexpected gains with non-traditional advertisers

Mature markets are aspects of the economy where no significant growth can be anticipated in its future. Newspapers are generally considered to become a mature market mainly because recently the trend in new ad spending has been geared towards newer media outlets, specifically the internet. But recently newspapers have now been able to court traditional advertisers to invest some of the display ad expenses in print display ads. Retail advertisers make up the biggest share of the display advertising category. Among the biggest retailers in the most effective 100 of advertiser investors are some non-traditional display ad advertisers companies. Including Anheuser Busch, Cadbury, McDonalds, Unilever, Nestlé, Procter & Gamble and Mars UK. The modern trend has been for these retailers to make use of print advertising to do more than publish price ads but to actually advertise the brand.

Experts revise predictions

This surge in newspaper revenues has caused many forecasters to revise their recovery predictions for UK newspapers; apparently a discounted for advertising has increased the demand considerably. Other factors which will make newspaper display advertising an attractive marketing tool for advertisers include:

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