The word “click here” is a generic term that appears all online – should you choose a Google look for it yields 1.7 billion results (yes billion!), even though you do a precise search it still yields 972 million results. I am sure you’d agree they’re astronomical results and I bet you are now wondering which site ranks number one for this term? – if you fail to be bothered to check on then I enables you to know right now – it is the adobe acrobat download page – I bet you didn’t believe would be the one.
So why, other than passing interest, would anyone be interested in this fact? The solution to the question is anyone who’s thinking about se optimization (SEO) – if I tell you that the top ranking page for “click here” doesn’t contain the definition of “click here”, it generally does not appear in the pages meta tags nor do either of the language even appear individually on the page then it might alter some of one’s contemplating SEO.
So in the end that’s has been discussing on page optimization (keyword density, utilization of meta tags, utilization of tags to highlight key phrases etc) we find a clear exemplory instance of a high ranking site that’s NO on page optimization at all, it completely disregards most of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
Just how has this been achieved ?.The solution is easy – backlinks. You will find literally hundreds of thousands of sites that connect to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the grade of the links – many of these backlinks originate from authority sites (.edu,.gov etc).
What is specially interesting is that this volume of links has probably been built organically – i.e. by people attempting to connect to your website as opposed to been requested or encouraged to complete so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is an excellent one to bear in mind when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that individuals will WANT to connect to?
This exemplory instance of a top ranking site appears to not in favor of all perceived wisdom on site ranking i.e. it seems to suggest that on page optimization has no impact on ranking what so ever. Whilst this does be seemingly true in cases like this what we are probably seeing could be the sheer scale of good quality links to your website far outweighing any possible on page optimization to the point where it is irrelevant. However this may most likely not hold true for a large proportion of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be used care of.